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1-800-Flowers.com, Inc.

SoW3

Team Effort (5 Levels)
Continuous Lift: Ongoing
Low Lift: 1 Day
Medium Lift: 1 Week 
High Lift: 1 Month
Ultra High Lift: 1 Quarter
Linked Roadmaps (5 Levels)
Continuos Lift Integration (TBD)
Low Lift Feedback (TBD)
Medium Lift Roadmap
High Lift Roadmap
Ultra High Lift Roadmap
Downloadable SoW3 (5 Options)
SoW3_Cont+Low.docx
SoW3_Cont+Low+Med.docx
SoW3_Cont+Low+Med+High.docx
SoW3_Cont+Low+Med+High+Ultra.docx
SoW3_Cont+Low+Med+High+Ultra+Equity.docx
Jason John, Jeff Beil & The 1-800-Flowers.com BOARD
This Statement of Work (SoW3) includes a cost calculator, allowing you to maximize the app's utility and increase user engagement so the new Celebrations app can drive $100M+ in top-line revenue growth for 1-800-Flowers.com Inc.
Offer: Operational Investment
Equity
Pay 50% less for 2x in equity via warrants increasing to 3-10x only if milestones are reached.

-$0

Future Equity: $1.6M
Deliverable: V-Next
1 Year
The Celebrations app wordmark
See a list of all that goes into how we architect, design, and engineer your app.
Phase 1

Brand Development

We will develop a comprehensive brand system to scale your business

Identity

You will get a category-leading symbol or wordmark you can trademark

Animation

You will get an animated logo for web, ad, and product use

Ad Creative

You will get a branded ad campaign for digital marketing

Waitlist

You will get a one page website for early adapters to sign up
Release Schedule: SoW3
Velocity
Scope
Included

Ongoing Integration

Integrate 1st & 3rd-party APIs for past, present & future features.

Daily Improvements

Prioritize all the user feedback into 260 low-lift improvements.

Weekly Enhancements

Choose the top 52 enhancements on your medium-lift roadmap.

Monthly Milestones

Choose the top 12 milestones on your high-lift roadmap.

Quarterly Platforms  

Choose the top 4 platforms on your ultra high-lift roadmap.

Instant Apps

On Android, run a small portion of the app without installing it

Prototype

Build a prototype to validate 3 of the app's top features with customers

Vision Pro App

On iOS, create a VR/AR experience unique to Apple's newest platform

Watch App

On iOS, extend the iPhone app to have a unique watch experience

Marketing Website

A CMS-driven, fully-animated website for pre/post-launch product marketing
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