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Beginner – A Venture Studio
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Warrants

Optimized for enterprise
Performance-aligned costs
Revenue-driven growth
Cheaper customer acquisition
Higher feature utilization
Stronger user retention
Achieveble 10-100x ROI
for Enterprise executives
Get a full-featured, V-1 or V-Next app designed and developed with the option to do it at cost—trading 50% now for increasing equity in the future when agreed-upon performance milestones are hit.
In this example, $800K at a 2x multiple = $1.6M in warrants
Phase 1

Brand Development

We will develop a comprehensive brand system to scale your business

Identity

You will get a category-leading symbol or wordmark you can trademark

Animation

You will get an animated logo for web, ad, and product use

Ad Creative

You will get a branded ad campaign for digital marketing

Waitlist

You will get a one page website for early adapters to sign up
50% Financing
Included

$800k

Formula:
× Multiple (2-10x)
÷ Stock price (at FMV)
= # Warrants for # Shares
Baseline Multiple
Financed

2x

$1.6M in total warrants vest monthly, with these deliverables:
Timeline: 39 Weeks (9 months)
Team: PM, TPM, Designers, Engineers
Documentation: PRD, Roadmap, Architecture, Data Model 
Design: Screens, Flows, Interactions, Components, Variants, Tokens 
Engineering: High-lift (9), Medium-lift (39), Low-lift (156) Issues
Releases: Monthly (9), Weekly (39), Daily (156)
Ship: V1 (0.1 — 0.9) or V-Next (1.1 — 1.9), etc.
Security: Industry Standards (2FA, SOC 2, GDPR)
Meetings: Scheduled Calls (1/week)
Collaboration: Unscheduled Calls (Ad-hoc)
In the following example, 2 of 4 milestones unlock higher multiples
Performance-based Multiple
Unlocks

3x

$2.4M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $30M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 2M Monthly Active Users, 400K Daily Active Users (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

4x

$3.2M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $40M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 2.6M MAU, 533K DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

5x

$4M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $50M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 3.3M MAU, 667K DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

10x

$8M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $100M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 6.6M MAU, 1.3M DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually
In this $800K example, $1.6M increases to $8M when new revenue = $100M
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